Happy Studio

McDonald's

Challenge: Reinvent the Happy Studio platform so it more closely aligns with McDonald’s family values.

Solution: Create a purposeful play resource that encourages children to think, make, and grow.

The all-new Happy Studio is full of games and creative activities that help kids develop useful skills. Based on the principles of epistemic play, it offers fun challenges that ask children to behave like real professionals as they experiment and solve problems.

Results:
Recommended by Good App Guide
#1 in Kids and Ages 6–8
Top 5 in Education
Overall average rating: 4+ stars
3x increase in dwell time, return users

 

R/GA Offices

Office
Collaborations
London
United Kingdom