International Women's Day

Nike

01/

The Challenge

For International Women’s Day, we partnered with Nike to change the conversation on a day when there’s a lot of noise that doesn’t really amount to much. And do it in a way that only Nike can.

02/

The Story

We hit on an important truth: on International Women’s Day, we point out struggles, celebrate strengths, and remind the world for a mere 24 hours just how important our equality is. But shouldn’t we be doing that every single day? Once we landed that thought, the pieces fell into place. We highlighted important moments in sport for female athletes over the past year, dug up some important stories of progress from the past, and put them together with a hard-hitting script, voice over and emotive music track.

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