But we don't stop there. How to reach people who have neither access to basic hygiene products nor to our contents? In addition to the video, in partnership with UNICEF, J&J donated 1.5MM of soaps to families in vulnerable situations.
After all the effort to better support our children, it was possible to celebrate the success of the frog. More than 5MM views on Youtube, in addition to a result of 75.9% of listeners who did not skip the song. And if the engagement in the media was huge, on a daily basis too: hundreds of teachers spontaneously used the video to educate students on how to properly wash their hands at such an important time as the start of the pandemic.