Kyrie 4: Find Your Groove

Nike

Nike Basketball’s new spot “Find Your Groove” introduces Kyrie Irving’s latest signature shoe: the Nike Kyrie 4. Finding your groove is about setting yourself free, rising up, and doing things your way. This year, Kyrie takes control of his own commercial, and breaks a few conventions in the process, demonstrating the same willpower that he’s shown throughout his extraordinary young career.“Find Your Groove” features Kyrie’s teammate and rookie phenomenon Jayson Tatum, along with Boston-area legend and 2x Super Bowl Champion Rob Gronkowski.