Emirates NBD asked us to make banking something people care about. We created Liv.—a digital bank for UAE millennials.

Millennials invest in their lifestyles, not the long term. Liv. uses personal data to create lifestyle insights that generate contextual recommendations. Users get banking that’s relevant, timely, and personalized.

We leveraged technology to create a service that informs, guides, and motivates people to manage their money better, in real time, in a language they understand.

With a tap, users can view spending, split bills, send money to contacts, and pay household bills.

Liv. has changed the face of UAE banking.