On her way to boxing training, a woman get‘s stuck in a traffic jam. So no one unnecessarily has to wait for her, The Google Assistant helps the woman to inform her team mates. The Google Assistant not only takes care of this in no time, but is also more than useful in other everyday situations.
The usefulness and technical refinement of The Google Assistant is demonstrated by the new integrated campaign Make Google Do it, a German campaign by R/GA Berlin, based on the US campaign created by Google Creative Lab. As part of this integrated campaign, R/GA Berlin brought the story to life through social media videos, radiospots, display media and (digital) out-of-home.