Brand Design



The Challenge

Play Digital, an entity formed by some of the main banking institutions in Argentina, developed a new digital finance tool that utilizes QR codes to allow users to link their personal bank accounts, make in-store payments, and transfer money in a safe way, among many other functionalities.


The Story

We applied a collaborative and holistic approach that allowed us to incorporate the different points of view of each stakeholder involved, in order to enhance the final work. From these inputs, we developed MODO's strategic positioning from scratch, including the naming as well as the visual and verbal brand design. We also were responsible for creating the logo and the key visuals that integrate a system for multiple formats and channels.

R/GA Offices

Buenos Aires