And as an answer: 9.1MM views of the videos on Facebook and 30.3MM on Youtube, consumers free from guessing and the message that science proves the superiority of the formulas of our products: all the SKUs of the campaign "It's not guessing, it's science" gain share in SO'20.
• NTG is the fastest growing brand among the main brands in the face market: + 39% in value in YTD;
• We maintain a record share in Face and Body, sustaining sell out levels reached during the hydration season;
• Face is the category that most contributed to the total share in SO'20 vs 19
• NTG Body remains as # 2 brand in the market in value in SO’20
• Hydro Boost remains a major highlight: in face of sustaining record share, growing + 140% in YTD; in body, the line reaches a new record share and grows + 240% in YTD