The concept came from the functionality of the app that was created for the financial education of young people and children, connecting them to parents so that together they learn and develop the value of achievements.
We use references from the children's universe with the challenge of also talking to teenagers, looking for famous films and series to insert in the campaign through Easter eggs. The campaign speaks to all universes and is aligned with the next digital bank, which is fully connected. Branding is the main pillar for launching the campaign. We create the entire visual identity of the product through an elastic design system, as well as the next. We look for this for nextJoy bringing a modularity that allows to delight children, excite teenagers and talk to parents. We adapted the icons of next to a new, more playful imaginary unifying all the universes in a unique design system.