Nike collaborated with R/GA to create Nike Move! Nike’s first ever workout series aimed at getting kids moving more.
The series features Nike trainer Kim Ngo, who brings her expertise to guided workouts where movement and imagination are merged together. Alongside Kim Ngo, our ‘Kidfluencers’ – Leany Danse, Ashanti Akpan and Rayssa Leal – bring their own style inspired by key sports to the different workout routines. Set in engaging, animated worlds, the workouts show kids that they can do these fun workouts almost anywhere. Yes, even in a jungle with coconuts flying towards you.
The campaign’s already been a huge hit, reaching 86K views globally.
You can see the workouts here to get moving!