This activation was part of the Nike React launch campaign. The Nike React shoe’s soft bounce is an amazing, indescribable sensation. Nike wanted us to bring this to life for consumers as part of the Nike React launch in Buenos Aires. We developed local activations that celebrated how the shoes feel on your feet, and the difficulty people have trying to put this feeling into words. The Nike React Table was created for the House of Go, an immersive brand experience in BA featuring a range of activities to bring the unique Nike React feeling to life.