React Table



The Challenge

This activation was part of the Nike React launch campaign. The Nike React shoe’s soft bounce is an amazing, indescribable sensation. Nike wanted us to bring this to life for consumers as part of the Nike React launch in Buenos Aires. We developed local activations that celebrated how the shoes feel on your feet, and the difficulty people have trying to put this feeling into words. The Nike React Table was created for the House of Go, an immersive brand experience in BA featuring a range of activities to bring the unique Nike React feeling to life.,fl_progressive,q_auto:low,fl_lossy,f_auto,h_700,w_1920/v1560351879/production/file-5d011487cb79737934317c4c


The Story

We designed the Nike React Table as an interactive experience that let consumers express how they felt when wearing the shoe. Users chose different “feels like” objects to represent sensations, placing the objects that matched what they felt on the interactive React Table. Each combination generated a unique, fun GIF that participants could share with their social networks.,fl_progressive,q_auto:low,fl_lossy,f_auto,h_700,w_1920/v1559236686/production/file-5cf0104ebfc1990403f978df,fl_progressive,q_auto:low,fl_lossy,f_auto,h_700,w_1920/v1559236698/production/file-5cf0105abfc1990403f978fb

R/GA Offices

Buenos Aires