As one of the most innovative brands in the world, Nike always looks to resonate to consumers at the edges of digital engagement. In Nike’s quest to inspire and empower athletes, partnering with a brand new video sharing platform was an opportunity too good to refuse. Nike needed a way to stand out and have a strong point of view on Byte at launch.

We partnered with Nike to bring their vision of movement and play to Byte’s young early adopter audience by creating a look, feel and voice for Nike on Byte. And in the process, helped set the new platform up to be the home of movement, sport and activity online.