Despite making progress in recent years, the auto industry remains heavily male-dominated. With a rich history of trailblazing women, Mercedes-Benz USA wanted to bring female-centric stories to life in a way that would inspire the next generation.
In late 2018 we produced the first film in a new series to tell the story of the woman who started it all: Bertha Benz, the world’s first long-distance car driver, and the wife of automobile inventor Karl Benz.
Looking through the brand’s archives, we were also inspired by the story of another female pioneer—Ewy Rosqvist, the first woman to win a long distance car rally, beating her competitors (by three hours) in the 1962 Argentinian Grand Prix.
Despite making history nearly six decades ago, we knew that Ewy’s story of having no limits is still a relevant and rich source of inspiration for young women today.