For more than 140 years, Americans knew Quaker Oats and the iconic Quaker man, but most weren’t aware that oats are also a nutritional powerhouse. Or that it promoted heart health and had fiber to help support digestive health. That makes oats particularly great for members of the baby boomer generation - an often overlooked demographic that commands half of the disposable income in the country and lives much more active lifestyles than commonly assumed.
RGA led an inter-agency team to develop a 360°campaign to recast this American classic as a modern nutritional authority. In a series of stop-motion films, the iconic Quaker canister transforms to tell fanciful stories about specific health benefits.