Relative Insight Brand Identity and User Experience

Relative Insight

Relative Insight is a language analysis platform that helps brands understand their audience in new ways, and create campaigns that resonate. We helped them redesign their self-service platform, and create a visual identity that would resonate with their creative clients. We designed the platform around a simple, fill-in-the-blank sentence that made it easy to compare two language sets, and developed a design language that represented this idea of comparison—creating a brand mark in the shape of a slash.