As an expert in skin color, Shiseido set out to educate kids with a program designed to celebrate their differences, no matter how small. They did it with help from an unlikely champion: a box of crayons.
Partnering with schools, a unique class combining ethics and art was created. In the sessions, Shiseido scientists scanned each child’s skin to create a unique color profile. This was then matched with a crayon of the same color. Kids drew themselves, swapped crayons, then drew each other.
The classes provided a highly social, interactive and fun way to learn about and appreciate others’ differences, and were applauded by children and teachers alike.