Skol Pride

Skol

01/

The Challenge

In June LGBTQ + pride month is celebrated. And to celebrate the date, Skol and Pantone through a partnership wanted to spread an important message of inclusion in a light and fun way and reinforce the brands' commitment to respect and diversity, understanding their customers and showing that both are walking together.

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02/

The Story

The brands together launched a special action: the Pride Pack. It is a limited edition with six cans of beer in rainbow colors and a design inspired by Pantone's famous color charts. Each of the six shades received the name Pride to celebrate the meaning of each color of the flag and also LGBTQ + pride: Yellow Pride, Red Pride, Green Pride, Blue Pride, Orange Pride and Purple Pride.

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R/GA Offices

Office
Collaborations
Sao Paulo
Brazil