Skol Pride



The Challenge

In June LGBTQ + pride month is celebrated. And to celebrate the date, Skol and Pantone through a partnership wanted to spread an important message of inclusion in a light and fun way and reinforce the brands' commitment to respect and diversity, understanding their customers and showing that both are walking together.,fl_progressive,q_auto:low,fl_lossy,f_auto,h_700,w_1920/v1606827689/production/file-5fc63ea9034e28fef98e5c20


The Story

The brands together launched a special action: the Pride Pack. It is a limited edition with six cans of beer in rainbow colors and a design inspired by Pantone's famous color charts. Each of the six shades received the name Pride to celebrate the meaning of each color of the flag and also LGBTQ + pride: Yellow Pride, Red Pride, Green Pride, Blue Pride, Orange Pride and Purple Pride.,fl_progressive,q_auto:low,fl_lossy,f_auto,h_700,w_1920/v1606827805/production/file-5fc63f1d40a4dfefef6c5d71,fl_progressive,q_auto:low,fl_lossy,f_auto,h_700,w_1920/v1606827867/production/file-5fc63f5a40a4dfa5b06c5d72

R/GA Offices

Sao Paulo