The Cosmopolitan of Las Vegas is a unique luxury resort and casino that offers a decidedly different perspective. Located in the heart of the Las Vegas Strip, The Cosmopolitan’s distinct vertical multi-tower design features more than 3,000 guestrooms with residential living spaces, private terraces and breathtaking views of the city skyline. From the resort’s commitment to offering accessible art to its guests, the world-renowned Restaurant Collection, innovative technology offerings and distinct entertainment venues, The Cosmopolitan continues to keep guests guessing with its latest developments. The Cosmopolitan maintains its loyal and devoted guest base, but even its most loyal fans can at times be intercepted by the perceived convenience and value of the Travelocities and Expedias of the world. It’s these online travel agents that the brand is competing with to establish a 1-to-1 relationship with guests. When tasked with the challenge of building strong guest relationships, we knew we needed to create a completely engaging experience – one that’s unexpected from a Las Vegas casino resort.