YouTube Viewbusters



The Challenge

In Brazil, large campaigns are usually synonymous with TV commercials. How can we change the perception that these great campaigns also take place on YouTube?


The Story

To inspire Brazil’s leading admen to think YouTube, we’ve created the ViewBusters Award. It honors present and future work of the creative who busted YouTube’s Ads Leaderboard, through a connected device displaying live their campaigns views.


To interview the creative and deliver it, we hired comedian Antonio Tabet, an YouTuber with over a billion views.


They showed off their campaigns, shared their wisdom with over 1.5m ad people and reminded other creatives that TV isn’t the only way to go big.



R/GA Offices

Sao Paulo