YouTube Viewbusters

YouTube

01/

The Challenge

In Brazil, large campaigns are usually synonymous with TV commercials. How can we change the perception that these great campaigns also take place on YouTube?

02/

The Story

To inspire Brazil’s leading admen to think YouTube, we’ve created the ViewBusters Award. It honors present and future work of the creative who busted YouTube’s Ads Leaderboard, through a connected device displaying live their campaigns views.

 

To interview the creative and deliver it, we hired comedian Antonio Tabet, an YouTuber with over a billion views.

 

They showed off their campaigns, shared their wisdom with over 1.5m ad people and reminded other creatives that TV isn’t the only way to go big.

 

 

R/GA Offices

Office
Collaborations
Sao Paulo
Brazil