AI models can create almost anything. But without a deep understanding of your brand, they can struggle to create content that's truly distinct.

R/GA BRDNA Sequencer™ turns what makes your brand distinct into creative intelligence agents can understand and apply to create on-brand content. We establish the principles, systems and real-world examples that define it, encode them into scalable creative skills, then deploy those skills across the tools your teams already use to accelerate the creative process.

The result is a new way to put Brand DNA — the source code that makes your brand distinct — to work. Creatives and marketers can design, write, art direct and adapt production-ready assets across channels, automating repetitive production and revision tasks so teams can move from opportunity to creative output in less time. Designers and marketers stay in control, working with agents that understand and apply the brand’s codified design language and tone of voice.

And because Sequencer is continuously refined, the system can evolve alongside the brand, reducing the time and effort required to create at scale while giving teams more room to focus on higher-value creative work.

Turn brand principles, systems and examples into intelligence agents can understand and apply, giving creative teams an AI collaborator grounded in the same brand language they use.

Design, write, art direct, adapt and version work across channels without multiplying production effort or reducing creativity to rigid templates.

Deploy Brand DNA across existing creative tools and workflows, from Figma and Claude to ChatGPT, Frontify and more.

Pair codified brand intelligence with human creative judgment. Teams maintain fine-grained control over outputs, with work that remains editable and adaptable in the tools they already use.

Continuously refine skills and creative intelligence as your brand, teams and needs evolve, making the system more effective and efficient over time.

Continuously refine skills and creative intelligence as your brand, teams and needs evolve, making the system more effective and efficient over time.