Your human customer is no longer the only one you need to win.

Subscribe below to receive your complimentary copy of R/GA FutureVision's agentic commerce report.

AI agents are increasingly researching, comparing and buying on consumers’ behalf. That means an agent may decide whether your brand even makes the shortlist, how it is represented, and ultimately, whether it gets purchased.

To help ambitious brand leaders navigate this new shopping landscape, R/GA FutureVison conducted quantitative research across four key global markets (the United States, the United Kingdom, the United Arab Emirates, and the Kingdom of Saudi Arabia). In May 2026, we surveyed 3,044 actively engaged consumers aged 18–64 across eight focus sectors: groceries, personal care, electronics, apparel, streaming, investment/brokerage, travel, and automotive.

The resulting research report shows customers are more ready for this shift than many brands realize. However, delegation isn't all-or-nothing. Understanding the shopping decisions humans are willing to delegate - versus what they want to hold onto - and how agents earn their trust reveals a new set of rules for how brands get found, chosen and bought in the intelligence age.

headline-agency-agentic

Enter you information here for a copy of Designing Brands to Win in Agentic Commerce.

R/GA, Marketing Agency

Your human customer is no longer the only one you need to win.

Subscribe below to receive your complimentary copy of R/GA FutureVision's agentic commerce report.

R/GA FutureVision content is available to subscribers