Giacomo Groff Named as General Manager of the São Paulo Office

R/GA, the global creative innovation company for the intelligence age, today announced the appointment of Giacomo Groff as General Manager of its São Paulo, Brazil office. Groff will oversee the agency’s Brazilian market, driving business performance, elevating creative excellence, cultivating a diverse team of talent and integrating operations with the America’s region. Groff will report directly to April Quinn, President of R/GA Americas. 

In his new role, he will work closely with clients such as Sephora and Google, while collaborating with the global leadership team to ensure São Paulo continues to operate as a strategic hub within R/GA’s network. His appointment comes at a moment of accelerated growth and creative momentum for R/GA, following its transition to independence through a partnership with private equity firm Truelink Capital in March. Since then, the company has expanded its client portfolio in Brazil, adding new partners such as PicPay, LATAM Airlines, and MICHELIN Connected Fleet.

"Giacomo’s return to R/GA marks an important step in our continued growth in Brazil and across the Americas. His proven ability to combine strategic insight with creative ambition will be key to elevating the São Paulo office as a driver for our clients and our network." said April Quinn, President, R/GA Americas

Returning to R/GA, Groff brings nearly five years of experience with the company, where he served as VP, Executive Strategy Director in the Americas. In these roles, he partnered with clients such as Next Bank, Google, J&J, Nike, and YouTube on campaigns, brand design, and experiences in the São Paulo and North America offices. His career reflects a unique combination of local expertise and global perspective, pairing deep knowledge of the Brazilian market with proven experience guiding strategy teams across the network.

"I’m really excited to be back at R/GA in this new era of independence and take on this new challenge," said Giacomo Groff, General Manager R/GA. "R/GA has always been the agency for the intelligence age combining creativity, design, and technology to help brands grow. I’m excited to work with our teams and clients in Brazil and across the network to push the boundaries of what’s possible."

Giacomo Groff brings more than a decade of global strategic leadership across some of the world’s most awarded creative agencies. Most recently, he served as Executive Vice President of Strategy at Africa Creative in São Paulo, where he helped cement the agency’s reputation as a creative powerhouse while leading transformative work for Brazil’s most prominent brands. Prior to that, Giacomo was Vice President of Strategy at We Are Social in Toronto, driving international growth across North American and global markets. 

R/GA, Marketing Agency

Giacomo Groff Named as General Manager of the São Paulo Office