In 2020, the fashion industry profits plunged by 93%. Benetton was on the brink of collapse. Its 5000 stores were closed. Its dotcom was outdated. Gen Z were abandoning the brand. Benetton needed a transformation.

Benetton needed a complete rehaul of its global direct-to-consumer experience. The new experience drove a staggering 53% increase in revenue and was delivered using Salesforce in just 18 weeks.